Online videos are turning quickly into an indispensable tool for real estate marketing . However, many real estate agents are still not using video in their marketing & leaving money on the table.
So, here is an opportunity for you to stand out! Get your camera & step in front.
1. Interview Videos
Every agent know that referrals are the backbone of a strong client base. Testimonial interviews are a very effective way to generate leads & grow your network.
If you have been working hard for your clients, there are string chances that you have worked with a lot of respected buyers or sellers. Maybe partners in real estate industry (mortgage lenders, loan officers, home inspectors, appraisers, attorneys, etc) who can provide an insight into how awesome you are to work with!
2. Informational Videos
Marketing your self as a real estate agent is all about giving value to your clients. Impress them by creating videos on common real estate topics and questions & educating them. Make sure they are short! Promote them on social media.
You’ll build a reputation as an exceptionally helpful, knowledgeable resource on real estate, and your extra effort will surely yield dividends.
3. Local business review videos
When your clients buy a home, they are not just buying property, they are buying the neighborhood!
Before buying, home buyers would live to know what the community is like? Best lunch spots? Coffee places? What makes this community so special?
Make a series of short videos about local businesses and other community features & give potential home buyers a feel for their future neighbors. These videos don’t have to be high production. A simple smartphone works just fine.
Here you are not directly promote your real estate brand, but giving a valuable resource to your clients. Plus, local business owners will love you & the free publicity.
4. Listing Videos
Ahh! the bread and butter of real estate video marketing.
You can attract new leads by showing off your listings in an attractive and engaging video.
You have everything you need to create your custom listing video in the palm of your hand. Most smartphone cameras can shoot very high quality photo and video. Combine that with free editing apps and easy-upload capabilities, and you’ve got a high-quality video marketing machine at your fingertips.
But also, this is the place to think about hiring a pro!
When creating your listing video, think of what makes this property unique or particularly appealing. And don’t be afraid to mix it up. Add a combination of video clips, still photos, and voice narration to keep your audience engaged.
5. Agent/Office promo videos
Now what makes you stand out as a real estate agent? If you are a broker, think about what makes your brokerage, your staff, and your culture stand out. Highlight your real estate speciality in a short agent/office promotional video. If you’ve won an award, tout it. If you’re great at finding flipping opportunities for investors, talk about it. If you have a unique company culture, highlight it.
Think of these videos as opportunities to win more listings. Don’t just tell home buyers and sellers what sets you apart from the competition, show them with an engaging promotional video.
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